Selecting the right insurer involves many different considerations. Given people may be required lock into long-term agreements, pay regular fees and often utilize them in times of difficulty, it's imperative the business is trustworthy, accredited, and efficient.

People want to be confident in the service, so will bear in mind factors such as the company's financial stability, what is covered by the policies and its reputation for claim handling.

Other aspects people also look at are comparison ratings, whether they're a specialist and whether they are local which, suggests they may know the market well.

And one of the key elements in encapsulating some of these points is a quality insurance logo design, which can be crucial in attracting any business for the company.

An important consideration when making an insurance logo design is balancing the service message and professionalism with an appropriate level of style.

unitedirm Insurance Company Logo by Rakesh Mohan

The Crestwood Agency, Lcal Insurance Logo by DEscolado

What to include in an insurance logo?

It helps if the insurance logo instantly makes clear what the brand is offering, whether health insurance, travel insurance, car insurance, or umbrella policies or insurance software consulting.

So to clearly illustrate and represent the niche, symbols showing medicine, globes, vehicles or rooftops may often be incorporated. However, brands need to be careful not to follow cliches or use stock images, as this may impact on their uniqueness and not allow them to stand out in the market.

Barbee Jackson Insurance Logo by PH	Fiduciary Insurance Group Logo by Pablo Von Crust
Keenan Insurance Agency Logo by hih7	Grid Risk Management Consultancy Logo by JoGraphicDesign
Longitude Solutions - Insurance/financial Services Logo by m_bober	Australian Insurance Broker Logo by meygekon

Colour choices in insurance logo designs

Another design option is to represent those crucial company values of honesty and integrity through the choice of colour incorporated into the logo.

Knowing the identity of the business and the target audience makes it much easier to select the correct colour palette.

Many insurance logos choose to work with blue, as it represents qualities such as trust, strength and dependability.

Another popular choice is black, as it stands for authority, stability, and intelligence - positive traits for an insurance brand to be associated with.

Greens are often used for health and positivity, while brands may use reds to represent excitement, which can be particularly effective in logos associated with more fun or inspirational products, such as travel insurance.

Classy Typography Logo by Christian Champagne	Simple Insurance Rebranding Logo by Design Sky
Insurance Broker Logo by logo_s	CarYeo Automotive Aftermarket Marketplace Logo by Yashkataria007
Truity Financial Group, LLC. Spplemental Insurance Logo by GoMedia	National Commercial Insurance Solutions Logo by Sushma
Estate/Title/Escrow Industry Logo by gagan	US Based Insurance Agency/Broker Logo by Kristijan Trajchev

Typography in insurance logos

The typography included in an insurance logo is also important. Corporate styles are often the go to choice, as they are straightforward and clean, exactly how you'd want the business to operate.

However, to imply a personal touch about the brand, handwritten, signature style fonts are sometimes incorporated. This can be a clearly defining feature of the business, and show it as approachable for potential customers.

It's important to remember though - whenever handwritten fonts are used - that they can scale and the brand is not impacted when displayed in various online and offline formats.

Innovative, Modern, New Age Insurance Agency Logo by Carlos Vasconcelos	Venture-backed Insurance Startup Logo by Tee-ehM
Insurance Brokerage Logo by JoGraphicDesign	Teambrella, p2p Insurance-like Service Logo by VGB

Want more?

Brands spend a lot of time working on their logos to ensure the messaging and style are spot-on for their industry. Check out these articles for more design inspiration.

50 Beautiful Riveting Red Logos

Insurance Logo Maker

Creative Logo Designs

15 Inspiring Square Logos Designs

The Power of Color - 15 Outstanding Blue Logo Designs

Written by Kevin Bradford on Monday, January 22, 2018

Kevin Bradford is a content editor at DesignCrowd with a background in journalism and digital production. Experienced in both writing and videography, he loves combining his skills to create captivating content across all multimedia channels.