Designer-to-designer outsourcing (or D2D outsourcing) occurs when one designer or design related business (a company, studio or freelancer) uses another designer (such as another studio or freelance designer) to complete part or all of a client design project. Designer-to-designer outsourcing is extremely prevalent in the graphic design, marketing and web design industries.
Designers typically outsource graphic design work to other designers when:
The designer or studio is very busy and needs help with their workload
The designer or studio is looking for growth without hiring more full-time staff
The designer or studio needs help with a specific skillet or style of design
The following diagram shows the basic D2D outsourcing process:
Designers seeking to outsource graphic design work should:
Ensure the cost of the outsourcing is less than their sale price to ensure margin
Ensure that the 3rd party designer will be discrete about their work
Get up-front payment from the customer to ensure theyre not stuck with the cost of outsourcing
The benefits of designer-to-designer outsourcing include:
You can expand your business and increase earnings / revenue
You do not lose clients you would otherwise have won
You can grow capacity with minimal effort and cost
DesignCrowd offers a discrete, online and cost effective graphic design outsourcing service for graphic design studios, web designers, brand consultants, ad agencies and printing companies. Contact DesignCrowd today for more information.
Written by DesignCrowd on Friday, March 26, 2010
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
