Declared as the 2018 Pantone Color for 2018, the bold color choice reflected to major trends in the fashion and design industries in recent years. In this article we will show you how to use purple colour for a business logos, no matter the niche.
Much like the crown, purple are also often associated with royalty, nobility, power and luxury. Hence the reason why some crown logos work well with the colour purple. Lighter shades of the colour is often associated with femininity, but brands/businesses catered to a more “masculine” theme are free enough to use the colour and make it work.
Remember big brands like Cadbury, Yahoo and FedEx? These are examples of industry giants that are easily remembered with their purple logos. Well, not to mention the other famous purple powered-brands that we have come to love and recognise.
When to Use Purple Logos
Regardless what industry you are in and what type of business you are pursuing, a nice professional purple logo will give your business a nice quality-oriented branding that will have heads turning to your direction.
Logo designs for food brands use purple to give the design are more fun and quirkier look with the bold text and amusing font style. In logo designs with animals as the centrepiece, purple makes the animals fiercer and more regal. Interestingly, the colour also turns a simple typography more elegant. Of course, floral designs are quite often paired with purple as it makes the design and brand look delicate.
If you need more inspiration, take a look at these examples of purple logo designs to give yourself an idea!
Cute Purple Logo Designs for Food Business
When it comes to purple food, one immediately thinks of grapes. Some logo designs for food brands use grapes or berries. But some logo designers have played with the concept and have wittily turned a music note into a ladle, as seen below. The texts are bold and quirky.
Regal Purple Logo Designs for Animal-Themed Business
Substituting purple as colours of animals can look great in logo designs. Take a look at the logo samples below. Designers have used bears, lions, elephants, and dogs in these logo designs. The variation have made the animals fiercer, more regal and sophisticated too.
Trendy Purple Logo Ideas Using Typography
The colour itself already pops, so if you add exciting font styles, the logo design looks more trendy. Logo designers have either used the colour on the font itself or as background, thus the striking appearance. When used with cursive and italic font, the logo appears more sensual and personal.
Lovely Purple Logos for Floral & Plants
Some logo designers have uses flowers in the shades of purple for logo designs. There are also others that substitute the flowers' natural color with purple, resulting in a design that looks elegant. Most of the brands with purple floral/plant designs are businesses such as spas or cosmetics.
Striking Purple Logo For Stores
Logo designers have used the colour purple in their logo designs for establishments like stores. While the colour may be more associated with femininity, it can also be used in more masculine designs. Stores for babies (toys, baby products), women (jewelry), and men (sports equipment/apparel) defy the stereotyping of the purple colour as seen on the logo design samples below.
So, is purple the right colour for your business logo?
Where to Acquire a Purple Logo
The internet has a lot of online resources that you can look into for a professional purple logo. But while plenty, some can be pretty pricey.
DesignCrowd encourages its readers and clients not to spend too much money on logo designs for their brands or businesses. Here we have these easy-to-follow suggestions:
1. Hire a professional from a talented community from DesignCrowd! Get in touch with a log graphics artist to create your custom purple logo.
2. Create your own logo! BrandCrowd's purple logo maker that will help you in the selection and customization of your own logo. Choose a wide array of purple logo templates and have fun matching shapes, symbols and fonts!
There's no best time to focus on your branding than today! Get that purple logo now!
Written by Marvi Ocampo on Wednesday, February 6, 2019
Marvi is a travel blogger and freelance writer who mixes in a love for design into her work. Connect with her through her travel blog at Osmiva.com
