Negative space logos are a particular type of logo that makes use of background colour (often white) to create something (such as a shape, icon, or character).
Negative space logo designs make for some of the most creative and striking logos you will find. There's often a clever use of the relationship between the shapes and colours, which can draw the viewer into the design.
Subtle yet powerfully direct, it is a technique that can take a good idea and make it transcendent. A notable example of a simple implementation is the FedEx logo.
How long did it take you before you noticed the arrow? One of the signs of a good negative space design is the design does not suffer if the negative space element goes unnoticed.
The more engaging your logo is, the more people will remember your brand, and it will carry positive connotations when they see it.
If you can find a way to illustrate your brand with multiple related images in one, then your logo can deliver on several levels. The abstractness can in fact be defining for your brand (think brand Batman!), and the constant brain battle between the shapes can create a great fondness for the design.
Negative space also often makes for clean logos, with sharp lines, and defined colors, which is always good for scaling, and ensuring the detail is not lost when resized on different devices. It’s a basic principle of design, but it's correct use can create hugely appealing compositions.
Check out these 16 great examples of negative space logos or try making a negative space logo yourself on BrandCrowd!
Want More?
Can't get enough of quality designs? You'll definitely want to check out these!
5 Designs Achieving Maximum Impact Through Minimalism
25 Winning Sports Logos Crowdsourced Online
29 Unusual Logos To Honor February 29 Leap Day
Written by DesignCrowd on Monday, March 14, 2016
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
