By
Jo Sabin Logo design trends start with niche groups of visual designers creating a particular visual style. Often these concepts are inspired from adjacent creative practices (think music, literature, fashion, art etc) or the broader society and culture. The visual references/style/metaphor is used by an increased number of designers who incorporate these themes as core element in their designs. Others notice and follow, and a meme emerges. As more creatives notice the trend, it is adopted by mainstream brands and advertising agencies pick up on these trends for their clients.
Trends are very interesting to decipher (and a lucrative niche for trend specialists!). Logo marks create an emotional connection between the brand and the customer. Over time they become memorable and influence the products and services bought and sold. We've identified 10 key logo design trends from 2011 that will influence logo design practice in 2012. Keep an eye out for these design memes reflected in your new favourite brands.
#1 - Line Wire
Dreamtub
Think Flowers
#2 - Blur
Emotions
#3 - Experimental Typography
Concept Bikes
#4 - Deconstructed Animal Icons
Girafork
#5 - Chat
Chatterpixel
Intelligent Voice
#6 - Retro
Retro Rocket
#7 - Sticker
Green Box
#8 - Folded Paper
Lines
#9 - Smiling
Bearbill
#10 - Cloud-Animals
WhaleCloud
Some of these logo trends will seem familiar because they capture the key design trends from 2011. If you are a design innovator, then why not create your own logo design meme in 2012, and use this round up as a starting point for brainstorming some fresh logo designs for 2012.
Written by Jo Sabin on Friday, February 10, 2012
Jo Sabin is Head of Designer Community at DesignCrowd. She's led the company's public relations and social media programs since 2012. With more than ten years' experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd's objectives in Australia and abroad. Get in touch via Twitter.
