22 Olympic Logo Designs from 1932 to London 2012

Each Olympic Games is represented by a country logo placed on myriad official (and unofficial) branded memorabilia. The ethos behind the logo is to achieve universal appeal by uniting countries whilst reflecting the local cultural identity of the host nation and embodying the Olympic values of Citius, Altius, Fortius, which is Latin for "Faster, Higher, Stronger".

The following logos have been grouped into design archetypes with a specific focus such as shapes, abstraction and geographic. Whilst design trends change, each logo has a specific look relateable to the era. These logos are a reflection of specific design movements, for instance, art deco theme of the Lake Placid logo. Most of the designs displayed incorporate the Olympic rings; some are nationalistic (Moscow and Tokyo) and some are attention-grabbers, which provoke conversation such as the London 2012 Olympics logo.

Shield



Paris 1942



Los Angeles 1932




Landmark



Garmisch-Partenkirchen 1936



London 1948





Oslo 1952






Geographic



Lake Placid 1932




Melbourne 1956




Patriotic

Tokyo 1964




Los Angeles 1984




Abstract lines



Moscow 1980



Lake Placid 1980




Artistic



Munich 1972





Lillehammer 1994




Athens 2004





Concentric Shapes



Mexico 1968



Calgary 1988




Abstract Human



Barcelona 1992



Sydney 2000





Beijing 2008





Olypmic Flame

Albertville 1992



Atlanta 1996




Abstract Bold



London 2012

Designed by designers at Wolf Folins who also designed the Athens Olympic logo. The logo is designed to work across multiple touchpoints and media platforms. Jacques Rogge, president of the International Olympic Committee, praised it as a "truly innovative brand" that would appeal to young people. The organising committee didn't want a 'corporate' logo but rather a logo design that would stand the test of time, capture the energy of the games and reflect Londoner's perception of their city as a contemporary future-focused global domain.

To understand the design strategy behind the London Olympics logo watch the launch video:

London 2012 / Brand Launch from Universal Everything on Vimeo.

What do you think? Tell us in the comments!

Written by DesignCrowd on Monday, July 23, 2012

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.