Crowdsourcing logo design can seem like a tricky process for those new to the crowdsourcing landscape – however, to get designers to bid for logo design is so simple, you'll be struggling to understand why you haven't already tried it.

So, how do you encourage designers to bid for logo design and get the best quality and the most designs possible? Well, these super simple rules will ensure you get the most out of the DesignCrowd Designer community and benefit for the crowd.

Rule 1: Post a Great Brief

It might sound a little simple, but if you want designers to bid for logo design on your project, then you need to provide them with some initial guidance. The more clarity you can provide around what your business does and what you are looking for from a look and feel perspective the more designers will bid for logo design and the higher quality the designs will be.

Things to Consider:

• Company run down – Make sure you summarise your company, where and how you stared.
• Product/Services – Describe the products and/or services you provide.
• Company culture – Highlight unique selling points of your company and its culture that will win customers.
• Mission statement – State your mission statement if you have one.

Rule 2: Encourage Entries Using Invites

Posting a great brief provides the foundation for designs to bid for logo design; however it does not guarantee you'll get the best designers working on your logo design contest. If you want to get the cream of the crop, the top notch, the "numero uno" freelance graphic design team – then it's best if you hand pick these designers yourself.

You can invite designers specifically to your project to encourage bids for logo design. This means these designers will be contacted specifically about your project which means they'll be more likely to read the brief and more likely to bid for logo design.

Things to Consider:

• Designers portfolio – Take some time to review designer's portfolios – does their style match your business, have they done work for the same vertical.
• Designer rankings – How does the designer rank in DesignCrowd? Have they submitted a lot of bids for logo design and won a large proportion of these?

Rule 3: Make Your Contest Appealing with Running Up Prizes

With a standard logo design contest, only the winner is awarded payment. However, to encourage bids for logo design you can use runner up payments. This reduces the risk for designers, as they are more likely to receive payments.

Things to Consider:

• Runner Up Payment Size – The larger the payment size for runner up, the more likely designers are to participate in your logo competition.
• Number of runner up payments – The more prizes you award, the more likely a designer is to receive a substantial payment for their work.

Rule 4: Award Multiple Entries with Participation Payments

Because it's impossible to know exactly the style of designs that will be submitted, it's a good option to include participation payments to encourage more bids for logo design. Participation payments are used to reward designers for their work, even if the style of the design does not exactly match what you are looking for.

Participation payments show that you value the work the designers do, and are willing to show this by providing additional incentives for submitting logo designs.

Things to Consider:

• Number of participation payments – The more participation payments you choose to give away, the more designers and designs you'll get.

Rule 5: Set a Reasonable Budget and Commit!

Above all, designers work on DesignCrowd to earn money. To do this, they look for and enter contests where the return on invest is large. This means, they will more likely seek out projects where the budget is reasonable for the work required. For designers to bid for logo design, they need to put many hours into researching, conceptualising and designing – for this to be worthwhile they are more inclined to enter contests where budgets are high.

In addition to this, you can reduce risk for designers by committing your budget. DesignCrowd offers a 100% money back guarantee, however by committing your budget you are letting designers know that you trust their ability and will choose a winner no matter the circumstances. By committing your logo design auction budget you will attract a much higher number of designers willing to bid for logo design.

Things to Consider:

• Your Budget – Although a higher budget will attract for bids for logo design, also consider how much you are willing to spend
• Breaking your budget up – If you have a large budget available, consider breaking this into runner up and participation payments as well

If you want to start a logo design project today, use this DesignCrowd Coupon to receive a 50% discount on posting fees! Happy Crowdsourcing.

Written by Clancy Clarke on Monday, May 26, 2014

Clancy is the Organic Search manager at DesignCrowd. Clancy has over 7 years of online marketing experience and a passion for analytics. Get in touch via Google+.