As big fans of the cult TV series Game of Thrones, we thought it would be fun to see famous company logos as GoT / Wall St 'house' banners and poster designs. Imagine Goldman Sachs as the Lannister's, Exxon Mobil as the Dothraki or Google as Highgarden. Designers were invited to redesign company logos as Game of Thrones house banners.
The poster design contest received nearly 50 submissions and some of the best featured big brands like Google, Instagram, Facebook, Microsoft, McDonald’s and Apple. Designers used irreverent, humorous copy to in their banners. Notably, the bold graphics reflect a leaning towards the popular 'flat' design trend from 2013 as adopted by Microsoft, Google and Facebook.
Riffing on House Stark's motto "Winter Is Coming", designers generated creative taglines like "Coffee is Coming" for Starbucks, and "Obesity is Coming" for McDonald's house banners. Replacing the unofficial motto for House Lannister (A Lannister Always Pays His Debts), UK designer Ardesigns, redesigned the banner for Exxon Mobil with the house motto "A Lannister Always Fills His Tank". Poster Artwork from this contest was picked up by media with major features in Buzzfeed and Design Taxi, BandT and a hat tip from LinkedIn blogger Melissa Matlin for the clever "trendjacking" campaign.
Congratulations to Rijan who took out the top prize for his sombre Google/House of Stark banner. Thanks to all our designers for participating in the contest. Check out the full list of banner designs here: https://www.designcrowd.com.au/company-got-banner-makeover.
12 Famous Brands Redesigned as
GoT House Banners
Google Winter is Coming (Winner)
by Rijan from Bosnia and Herzegovina
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Best of the Rest...
House McDonald's: Obesity is Coming
by Stealth Ferret from the United Kingdom
Apple was a popular choice for banners with variations including "I only know 'I' and "Form Over Function" - view the design submission.
Apple: I only know "I"
by Donn Marlou Ramirez from the Philippines
Braken: Sworn to Race (Ferrari)
by Ardesigns from the United Kingdom
House Exxon: a Lannister Always Fuels His Tank
by Ardesigns from the United Kingdom
House Intel: Division is Irrelevant
by Rijan from Bosnia and Herzegovina
House Facebook and House Google
by Urbainfx from the United Kingdom
House Ikea: Make a House a Home
by Rijan from Bosnia and Herzegovina
House Starbucks: Coffee is Coming
by Seyvaqs from Malaysia
House Coca Cola: The Cold, Crisp, Taste
by Seyvaqs from Malaysia
House Instagram: People Are Following
by Rijan from Bosnia and Herzegovina
House Twitter: As High As Honour
by Rijan from Bosnia and Herzegovina
Which was the best company logo redesign? Let us know in the comments below!
Written by Jo Sabin on Thursday, July 17, 2014
Jo Sabin is Head of Designer Community at DesignCrowd. She's led the company's public relations and social media programs since 2012. With more than ten years' experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd's objectives in Australia and abroad. Get in touch via Twitter.
