The logo is arguably the most important design decision a company can make. The logo is the face of the company – it will likely appear on all other collateral, from packaging to posters. Ideally, the logo communicates the essence of what the company is about – its purpose, its values, and its personality.
That's why playing with logos is so much fun for many designers. An altered logo can reflect a completely different company, or find a different way to communicate the same thing. It's an intriguing process that takes a lot of skill to nail down.
Sometimes, we at DesignCrowd feel existing logos don't do as much as they could to promote a company's values. For example, when Netflix revealed its overhauled logo, we felt they could have done a lot more with it, so we asked our designers to show them how. At other times, we felt the values companies are trying to convey, and the ones they actually show in their actions don't quite match up. With that in mind, we asked our designers to show us what those logos ought to look like.
And then there's the times where we sit at our desks and just dream away... "What if?" is a question often asked in our office. What if our favorite companies were Game of Thrones houses? Or hipsters? Or launched in 1914?
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With 450,000+ amazing designers at our finger tips, we get to actually answer those questions. And then we get to share those answers with the world. Here's some of our favorite entries to several previous DesignCrowd contests themed around new logos. We hope you'll love them as much as we do!
If Subway served organic kale instead of lettuce...
The House of Google trades on secrets and information
BuzzFeed rewinds the clocks...to before the internet
Ikea – some assembly required
Logo for limited edition Nike's with hand-spun hemp cordage
If Google was a sideshow attraction 100 years ago
An alternative spin for this streaming service's logo
Apple's enemies are weary of its insular operating tactics
If Maccas had offered fast food in the early 1900s
Coca Cola modelling corporate honesty
The traditional way to contact your loved ones
The Netflix seal of approval
The travelling peddler with goods from across the globe
A company of timeless taste and appeal
Want More?
DesignCrowd contests love to put a twist on iconic designs. Have a look the results from our earlier briefs:
Contest Showcase: 20 Best Selling Album Covers Redesigned
75 Designers Revamp Hillary Clinton's Campaign Logo
Design Politics: Sochi 2014 Winter Olympic Games Logo Contest
Written by Jane Murray on Monday, September 7, 2015
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.
