If you take a look at the many awareness ribbons out there, it's easy for them all to become a bit of a blur.
For example, in September we were urged us to wear teal and light blue for prostate and ovarian cancer awareness, and October is set aside for pink ribbon breast cancer awareness.
Those ones are still pretty easy to keep track of, right? But do you know what the white ribbon with red dots is for? Or the Zebra print ribbon with silver sparkled stripes?
There's good reason for using colored ribbons to promote charity awareness though – color is an excellent way to convey emotion, and a straight path into human consciousness. You can convey a whole lot more with a great color choice than just about any other single design feature.
For charities, a decisive color scheme is a great way to brand themselves, which is especially important when trying to raise funds or greater awareness for an issue.
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To highlight great color choices, we've rounded up 5 of our favorite charity and nonprofit logos crowdsourced on DesignCrowd, with a run-down of why we love them.
The Superhero Walk
The superhero characters developed for this logo are awesome to start with, but a well thought out color palette makes this a sure winner.
The main color here is a rich yellow, which generally represents warmth and only adds to the inviting appeal of the characters. Combining this with a vibrant orange and deep blue communicates a charity which is cheerful, friendly and strong.
Irene's Heart Foundation
Irene's heart foundation was established to provide support for mothers caring for children with disabilities, named after the founder's own mother. Creating a logo for such a personal cause can be tricky, but luckily that was no issue for winning designer LouisFaus.
The client was initially looking for a burgundy and tan color scheme, but the designer's decision to use tones of pastel reds was a great one, as it creates an undeniable warmth and comfort emanating from the design. A not-too-vibrant red can also convey a sense of grounding and stability, so really the perfect choice for a charity seeking to champion caretakers.
Musicarity
Here's a great example of the color red's other iconic use – a bright, vibrant red creates an immediate jolt of excitement. This is a great choice for a charity trying to stir up some action, as it's often a hard ask for people to do something for nothing except the warm glow of gratitude.
The equally vibrant blue adds to the logo's overall feeling of confidence, creating a design that is sure to draw attention.
Lighthouse Foundation
Blue and green are two colors most intimately embedded in the human psyche – once upon a time, green landscapes suggested we'd have access to food, and a blue sky meant we would most likely not freeze to death in a storm. It's fair to say, both colors give most people at least a subtle amount of comfort somewhere in their subconscious.
No surprises then that they're great choices for charitable organizations. Who doesn't want to feel warm and fuzzy when thinking about charity? The crowning glory of this logo is the small burst of cheerful yellow in the star, creating a truly well-rounded design.
Pawsistance
The vibrant turquoise of this logo does a fantastic job of emphasizing the feeling of wholeness and togetherness already suggested by its circular shape. Turquoise also commonly stands for loyalty, which is a common theme surrounding household pets, particularly dogs.
The beautiful yellow suggests happiness, and it being used to color a caring hand immediately denotes a charity seeking to support and protect animals. Without knowing a single thing about the organization itself, the logo's audience can already tell an awful lot. And if that doesn't speak of a successful logo, we don't know what would.
Want More?
Create your own charity logo design on BrandCrowd or check out these other blogs you might like:
10 Buzzing Bee Designs To Celebrate National Honey Bee Day
15 DesignCrowd T-shirts We Want to Wear Right Now
10 DesignCrowd Movie Posters That Make Us Grab the Popcorn
Written by Jane Murray on Tuesday, October 13, 2015
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.
