After an agonizing wait, the day where Katniss Everdeen leads her rebel army to challenge the Capitol under President Snow is finally upon us! This weekend, The Hunger Games: Mockingjay Part 2 is finally released across the globe.
And throughout the entire series, the Mockingjay represents a hugely important symbol of hope and defiance, and as a logo, it is one that works particularly well.
Of all animals habitually incorporated into design, birds certainly hold an important place, representing grand concepts such as national pride, faith, peace, and freedom, among many other things.
Even on a smaller scale, designers and companies like to take advantage of the many positive connotations, as well as the endless possibilities of design which the bird shape provides.
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To show you how it's done right, here are some of our favorite bird designs sourced from within our ranks.
Nido
NIDO, the Spanish word for nest, is also a company selling baby products; specifically a type of cot.
The company wanted a versatile logo that would be detailed enough to beautifully represent them in print or online, while simple enough to allow for clear engraving on their product.
Designer Mandarina addressed this challenge beautifully, using a simple bird silhouette atop a round shape to evoke the nesting metaphor, often associated with pregnancy.
Placing the company name right into the middle of the nest communicates a feeling of safety and homeliness, making logomark and logotype work together seamlessly to create a strong brand.
Chia Mia
Some of the emotions this health food company wanted to achieve with its updated logo included health, friendliness and quality, so it is easy to see why designer tk made the choices they did.
The bird binds the whole logo together and contains it with perfect alignment and the subtle downward sweep of the tail plumage and branch. With very little detail, this logo manages to portray amazing fluidity and elegance.
Pigeon Arcade
This gaming company was after a fun, modern logo to represent them, and this awesome graphical bird delivers just that.
The thick red line weight for both the logomark and logotype gives this logo extra strength and pizzazz, and the relative lack of detail proves that often less is more.
Having the bird displayed face on rather than in the more commonly seen silhouette profile ads to the perception of dominance and strength. A perfect logo to represent a company intending to dominate in the ultra-competitive tech and gaming industries!
The Bloomest
This homeware and skincare company was after a combination mark which would appeal to young women and seem both trustworthy and lively.
A hummingbird is a great choice for inhabiting those values and fits right in with the flower petals often associated with this business sector.
It's also not often we see a logo that successfully uses gradient color tones – subtlety is key here, as it doesn't overwhelm the eyes and helps the monotone grey bird really stand out.
This type of careful coloration allows for the bird to be the main focal point of the logo even though it is not at its center.
Two Birds
This marketing consultant needed a logo which showcased both the professionalism necessary to work with clients in law, finance and business, and the creativity needed to do it well.
Their preference for a simple but clever logo focusing on logotype was brilliantly executed by designer mrSergio, who used the wingspan of two birds to represent the letter B of the company name.
The minimalist design makes for great professionalism and versatility, as well as showing off a clever and creative mindset. Just perfect.
Want More?
Love a good bird logo as much as we do? Want more inspiration? There's plenty more on our site:
Music to Our Ears: 10 Designs from Album Covers to Band Logos Made by DesignCrowd Designers
8 Great Octopus Designs for World Octopus Day
5 Common Coffee Logos and How to Get Them Right
Written by Jane Murray on Saturday, November 21, 2015
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.
