However big, popular, or successful a company is, revamping the creative elements can be a risky business.
There are a lot of considerations around when is the right time to rebrand, and as the final redesigns go live, companies may have to prepare for a backlash.
It's a lesson international ride share app Uber has recently experienced after launching its new logo and style guide.
The derisory comments ranged from people questioning the relevance of 'the bit' and 'the atom' references to others complaining of not being able to find the app on their phone because of the updated design.
The logo bears very little resemblance to the brand and has left a lot of people more than a little confused.
What's more, it has been reported Uber CEO Travis Kalanick personally helped to design the logo, and chose not to work alongside a brand agency.
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The result is a new color pallet to replace the old black and white icon, and what could be Pacman wearing earmuffs.
Here at DesignCrowd, we felt convinced our design community of more than 500,000 designers could come up with more popular alternatives, so we challenged them to create a logo that would better represent the brand, as well as resonate with customers.
Scroll down for some of the best submissions, or view them all on the contest pages.
Uber logo redesigns by DesignCrowd's creative community
Want more?
Logos don't always come out the way brands expect, even in big business. Here are some alternative redesigns created by our creative community:
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Written by Kevin Bradford on Thursday, February 11, 2016
Kevin Bradford is a content editor at DesignCrowd with a background in journalism and digital production. Experienced in both writing and videography, he loves combining his skills to create captivating content across all multimedia channels.
