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Blog posts related to Small Business

Does Your Business Need a Style Guide? Four Questions To Ask Yourself

Does Your Business Need a Style Guide? Four Questions To Ask Yourself

Jane Murray - Tuesday, October 27, 2015

People tend to think of style guides as long, intimidating documents making everybody's life hard. In fact they should be viewed as just the opposite. A comprehensive style guide should leave you free to develop creative content and maintain brand consistency. If you're still not convinced you need one, ask yourself these questions. Read more

How to Get the Most Out of Your Small Business Data

How to Get the Most Out of Your Small Business Data

Jane Murray - Tuesday, October 6, 2015

Data collection and analysis may not sound like the most exhilarating of pastimes, but with a little time and effort, it can bring mind-blowing improvements to your bottom line. Knowing when, how, and why customers interact with your business gives you crucial info on anything from improved customer service to targeted business expansion. Read more

5 Tips to Go From a Winning Idea to a Successful Business

5 Tips to Go From a Winning Idea to a Successful Business

DesignCrowd - Wednesday, September 23, 2015

The internet and our ever-increasing access to technology have fundamentally changed so much about day-to-day life. But it's the dramatic increase in our ability to share and validate ideas that has brought the biggest changes for those seeking to start businesses. Adam Arbolino, co-founder and CTO of DesignCrowd, shares a few tips on how to road-test your idea to ensure it stands up to the harsh realities of business. Read more

4 Essential Apps for Marketing Your Startup

4 Essential Apps for Marketing Your Startup

Jane Murray - Tuesday, September 22, 2015

Apps have created previously unknown convenience in most areas of our lives, and naturally business marketing is no exception. In a world of instant feedback, your online presence and customer engagement is crucial to a good reputation. So take a look at these apps to help you simplify your marketing and boost your business! Read more

Four Things to Consider Before Expanding Your Products or Services

Four Things to Consider Before Expanding Your Products or Services

Jane Murray - Thursday, September 17, 2015

Knowing how and when to expand your business can be the difference between achieving great success and triggering a financial crisis. To make sure your business expansion doesn't end in disaster, we've rounded up 4 questions to ask yourself before taking the plunge. Read more

Levelling the Playing Field - Quick Tips For How to Compete With Big Business

Levelling the Playing Field - Quick Tips For How to Compete With Big Business

Jane Murray - Sunday, September 13, 2015

The Internet age has taken away the monopoly on customer engagement from industry giants who can afford huge campaigns. With a little bit of creativity and effort, any small business owner can make sure they set themselves apart from the crowd and build a loyal customer base that'll see them thrive. Read more

Getting More From Your Digital Marketing Campaigns

Getting More From Your Digital Marketing Campaigns

Jane Murray - Thursday, September 10, 2015

Digital marketing has revolutionized the world of business, with the key to success now being the ability to engage. Whether your business sells t-shirts, cleaning products or IT solutions, your digital marketing efforts can make or break your business – so be sure that your campaigns are going viral for all the right reasons. Here's a few tips to get you on the road of a flawless digital marketing campaign. Read more

Four Steps to Improve Your Online Customer Service

Four Steps to Improve Your Online Customer Service

Jo Sabin - Monday, August 24, 2015

Effective customer service is just about as important as the product or service you sell – once word spreads that your company doesn't respond to queries, or worse, is rude or dismissive, you're in big trouble. Here's a list of things you can do to ace the online customer service game and keep everybody happy. Read more

5 Startups Taking the World by Storm

5 Startups Taking the World by Storm

Hanna Schenkel - Thursday, August 20, 2015

In the startup scene, companies often grow so fast that they're industry giants before you even heard of their existence. But keeping an eye on those developments can be valuable – it gives insight into market demands, likely future developments, and ingenious new approaches to solving old problems. Here's 5 startups that are currently killing it on all fronts. Read more

6 Ways to Improve Your Visibility Online

6 Ways to Improve Your Visibility Online

Jo Sabin - Wednesday, August 19, 2015

The last few years have seen an explosion of web businesses, blogs and online content. So if you truly want to stand out from the crowd, taking a casual approach will no longer cut it. We've created a list of essential online tactics to make sure your marketing efforts work and drive customers to your digital front door, phone or shop floor. Read more

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