You know the saying "beauty is only skin-deep"? Many multi-billion dollar companies can afford to hire the crème-de-la-crème of the design world to reflect an impeccable image.
Famously, technology and anti-virus software company Symantec spent over US$1b on its rebranding, and as this list will show, many other companies are not that far behind.
Unless you've been living under a rock, you'd be aware that FIFA is engulfed in a massive corruption scandal and BP has been fined $18.7B after the Deepwater Horizon oil spill in 2010.
From the Sony hacking scandle, the Takata redesign inspired by a product recall, we asked our designers to redesign big brand logos to reflect their public behavior in this fun tongue-in-cheek parody graphic design contest. Enjoy!
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FIFA
Judging by recent press, FIFA indeed seems to be hiding some rats.
FIFA has been less about the ball, and more about the press pitch lately
Shell
Shell will give us all a taste of hellfire, if we're not careful.
BP
Five years later and irreversible environmental damage and economic impact to the Mexican Gulf region, BP agreed to pay $18.7 bullions in fines in July 2015.
Baltimore
This East Coast US city is standing up for its citizens.
Manchester United
Appropriate for one of the most valuable soccer clubs in the world
Coca Cola
The average person should consume less than 25 grams of sugar per day. With 9 grams of sugar per 100 ml, Coke's logo redesign seems like a true reflection of reality.
McDonald's
McDonald's has led to many a rear quarter turning into that shape.
Apple
"Software Update" - Apple's new logo reflects the need to constantly update its products.
Ikea
Some assembly required.
Takata
Takata re-design was inspired by its Airbag recall in 2013.
Monsanto
Bio exterminator sure has a ring of truth to it.
Sony
Apparently not as safe as we'd like to think
See the full spread here: If Logos Were Honest
A good DesignCrowd contest can bring up brilliant ideas for companies. Check out these previous corporate-themed contests:
If Game of Thrones Ran Wall St: 12 Famous Company House Banner Designs
Apple Car Contest: 3D Designers Imagine the Future of Driving
Back to the Future - Today's Tech Giants Rewind 100 Years
DesignCrowd Web Design Contest: Vince Vaughn Stock Photos
Written by Hanna Schenkel on Friday, August 21, 2015
Hanna Schenkel is a freelance writer, editor and marketing specialist based in Sydney. Her critical and creative work has been published nationally and anthologised. Get in touch via LinkedIn.
