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Blog posts related to Branding

All You Need to Know About Content Marketing

All You Need to Know About Content Marketing

Jo Sabin - Wednesday, June 17, 2015

Content marketing is all about educating people to help them find the solutions that they want and need – if your business just happens to offer those solutions, everybody wins! Here is a brief look at what it's all about. Read more

Common Social Media Mistakes to Avoid

Common Social Media Mistakes to Avoid

Jo Sabin - Wednesday, June 10, 2015

Social media can do wonders to engage your target audience and significantly boost your brand, but it can also prove disastrous if you aren't careful. The trick is knowing what NOT to do. Start with the following! Read more

12 Ways to Make Your PowerPoint Presentation Shine

12 Ways to Make Your PowerPoint Presentation Shine

Jo Sabin - Wednesday, May 27, 2015

When you’ve started your own business, and the days of pointless high school group presentation are long gone, suddenly PowerPoint takes on whole different level of importance. Here’s 12 handy tricks to make sure you dazzle your audience and bring home your message when you need to stand in front of an audience and make sure your presentation shines! Read more

Getting Psychological About Brand Color

Getting Psychological About Brand Color

Divya Abe - Friday, May 22, 2015

Color plays a vital role in shaping the way we understand the world, and when it comes to branding, there is no more important element. It’s not as simple as just going with your favorite shade either – check out these tips on how to make sure your color choice for your company branding can help grow your business. Read more

9 of the World's Top 10 Brands Are Crowdsourcing so What Are You Waiting For?

9 of the World's Top 10 Brands Are Crowdsourcing so What Are You Waiting For?

Jo Sabin - Monday, December 22, 2014

The world’s top 10 brands may come as no surprise - Coca Cola, Apple, IBM, Google, Microsoft, GE, McDonald’s, Intel, Samsung, Toyota. Each iconic brand has carved its own distinctive path to brand differentiation. But did you know that 9 out of 10 of these top brands have used crowdsourcing to help them get there? Find out why. Read more

3 Easy Ways to Get a Standout Homepage

3 Easy Ways to Get a Standout Homepage

Jo Sabin - Monday, December 22, 2014

In the past, the shop window was critical in capturing the attention of consumers walking by. Now, that job falls to your home page. Before mass adoption of the internet, stores would present their current sales, top-selling products, and their logo and store name in the display window to help draw passers-by in the door. Today, the homepage of a website works in just the same way.  Read more

Microsoft, Apple, Google Embrace Flat Design

Microsoft, Apple, Google Embrace Flat Design

Jo Sabin - Wednesday, December 17, 2014

The most popular operating systems in the world, Windows, iOS and Android, have slowly been shifting their design language to a more minimalistic and cleaner look that characterised by presenting data in grids, larger title headers, extensive use of whitespace, adoption of solid color palettes and condensed flatter font-types. Let’s take a look at how these 3 companies approach and implement flat design on their own OS and related services. Read more

Four Reasons Your Company Letterhead Design Should Pop!

Four Reasons Your Company Letterhead Design Should Pop!

Jo Sabin - Monday, December 1, 2014

You might not realize it, but a letterhead is more than just a blurb at the top of a page. It contains everything your customers need to know about your business, conveyed in combination of your company name, logo and contact information. Having so little space to establish the message of your business means that a coherent design approach to your company's stationery is invaluable. Here are four important reasons your company letterhead should pop. Read more

Why Small Business Should Start Crowdsourcing Branding and Graphic Design

Why Small Business Should Start Crowdsourcing Branding and Graphic Design

Jo Sabin - Friday, November 28, 2014

This article provides four compelling reasons for startups, small businesses and entrepreneurs to crowdsource creativity, specifically graphic design and branding assets.  Read more

5 Visual Design Trends Brand Managers and Designers Should Embrace Now

5 Visual Design Trends Brand Managers and Designers Should Embrace Now

Jo Sabin - Thursday, November 13, 2014

Breaking away from the every-day and creating an outstanding campaign is far more achievable when graphic designers and brand managers are in the loop with current trends. A close look at the most successful ad and web designs since the start of the year reveal five key trends to embrace now: real-life photography, motion video graphics, flat page designs, soft colour schemes and bold, textured fonts. Get the low down on top trends here! Read more

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